strategic planning for competetive advantage

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5 page paper, the company is Coca-Cola

  • Your chosen company is comprised of various business units. Choose one popular business unit (subsidiary) and make it your focus for this Assessment. Identify the product and provide a thorough synopsis on the current state of the business unit in the international marketplace by conducting extensive research.
    • Identify the markets in which the business unit currently operates.
    • Report on the financial health of the business unit by reviewing annual reports and quarterly financial statements.
    • Analyze the vision, mission, and value statements of the company. Explain and critique each statement. Explain the pros and cons of each statement, and note any recommended improvements based on research.
  • Within your chosen business unit, identify a product line and conduct extensive research on the product line to become familiar with it.
    • Provide a brief synopsis of your chosen product line.
    • Provide details, noting important factors like the brand, product features and benefits, and other important marketing factors. Be thorough.
  • Conduct research on your chosen international market.
    • Explain why you chose this market, and explain the strategic options the company has for entering this market.
    • Explain why there is a need for your chosen product in your chosen international market.
    • Use a minimum of two analysis tools to understand your chosen market and the opportunities that exist for your business unit and parent company.
    • Explain the pros and cons of entering your chosen international market.
  • Based on an analysis of your chosen business unit, would a multidomestic strategy, a global strategy, or a transnational strategy be most appropriate if your company plans on expanding into this new market? Explain.
  • Generally forecast the necessary resources your business unit will need to enter your chosen market (finances, capital assets, labor, logistics, etc.).
  • Develop SMART goals that will drive your business unit to successfully enter your chosen international market.
  • Determine if there are strategic advantages to global sourcing, production, and logistics of the products in your chosen business unit in relation to your chosen strategy?
  • Is an alliance, joint venture, acquisition, or merger with foreign companies necessary from your chosen business unit to enter a foreign market? Explain.
  • Identify and explain the value chain relationships between your chosen business unit with other business units within your chosen company.
    • Explain how diversification strategies can produce cross-business strategic fit capable of delivering competitive advantage for your business unit.
    • Evaluate your company’s diversification strategy.
  • Use creative desktop publishing skills to create the title page and layout of your business report.
  • Use a minimum of three peer-reviewed academic research resources (library resources, textbooks, books) to help substantiate your strategic framework.
  • Apply proper APA style referencing format.
  • Be sure to use headings and subheadings to create a flow of ideas and topics within your writing.
  • Write in third person to develop your business report.