tourists heeding utah s mighty 5 campaign overpower moab


1. Why did the Utah Office of Tourism launch a marketing campaign to promote the “Mighty 5”?

2. To what degree what the marketing campaign successful? What metrics would be the best indicators of this success?

3. What problems did the success of the campaign create? How is Utah trying to resolve these problems?

4. What could the Utah Office of Tourism have done to prevent these problems (you noted in #3) from occurring?

Just answer the question will be fine. And the article is :

Tourists Heeding Utah’s ‘Mighty 5’ Campaign Overpower Moab