turn in a proposal for a social media marketing campaign for one particular brand
Assignment Proposal
Turn in a proposal for a social media marketing campaign for one particular brand (your brand can be person, business, service, object, etc. My plan is to create an Instagram account, and record my pet’ life and cute moment). It can be a fictitious character, object, or service but when you share them on public social networking sites, please put disclaimer that this site is only for ” class project” so that your consumers are not confused. Avoid popular existing brands. All your “content” for the marketing must be original materials. Content means, anything you put on social media, whether it be short posts, videos, etc.
Proposal Essay Instruction:
4-5 pages double spaced times new roman
Essay is worth 15% and the project is worth 15%. Total 30%.
Marketing Proposal and Promotion Project
In your proposal, address following questions. Please write each question and answer them one by one in the essay. In doing so, summarize and cite module readings as part of your proposal. Also one min. outside research reference is required.
1) What is your brand?
2) What does your brand represent?
3) Who is it for? (Audience)
4) What are your plans for marketing the brand using social media? Come up with a clear plan and strategies. What source and social media site will you use? How will you try to reach audience?
5) After listening to videos, and reading journal articles, what is the most effective way to launch social media marketing? What are the current trends and how does it impact business?
6) What are the ways in which you can create a lasting brand/visibility?
7) Reflect on ethical implications and critical tone of voices on self-branding.
After you turn in your proposal, you will start marketing campaign via social media.
To complete a project, create a social networking site featuring all your marketing and branding ideas into practice. Include your promo videos (you can create one using your smartphone or other devices) and Facebook, Twitter, YouTube, Instagram, etc. account showcasing your advertising. There is no limit when it comes to marketing ideas but this blog must be able to communicate effectively through visual, written and oral presentation of your brand.
Starting from this due date, you need to post min. 5 posts per week to promote your brand on social media. The dates you post your contents are absolutely critical part of your grade. The number of contents and variety of contents are also highly important aspect I look at when I am grading your blog.
Marketing Proposal
Criteria | Ratings | Pts | ||||
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This criterion is linked to a Learning OutcomeIntroduction/Consumer Analysis/Marketing Objective and Goal |
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30.0 pts |
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This criterion is linked to a Learning OutcomeMarketing Strategies |
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30.0 pts |
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This criterion is linked to a Learning OutcomeWriting(organization/grammar/spelling/formatting) |
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20.0 pts |
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This criterion is linked to a Learning OutcomeResearch |
|
20.0 pts |
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Total Points: 100.0 |