Two employees of your organization took their work-related disagreements to Twitter, and disciplinary action has been taken against both according to company policy. However, their public quarrel was seen by employees and customers. Should the company respond? If yes, through which channel of digital communication should it respond? Defend your choice.

  • Two employees of your organization took their work-related disagreements to Twitter, and disciplinary action has been taken against both according to company policy. However, their public quarrel was seen by employees and customers. Should the company respond? If yes, through which channel of digital communication should it respond? Defend your choice.