University of Maryland Global Wk 6 Communicating Pricing to Patients Discussion

Week 6 Discussion – Responsibility

Who’s responsibility is it to communicate pricing to patients (hospitals, government, insurance companies, physicians, others)?


Read: Play Week 6 Overview PowerPointALEXANDER, SHERI. “Next Steps And New Tools: Transparency And Reference-Based Pricing.” Employee Benefit Plan Review 68.5 (2013): 20-21. in Course Resources>eReserves Lambert Paul. Haggard, Mary, “Develop your distribution strategy”, Managed Healthcare Executive. May 15, 2013.  Available online at: Online Text:  Core Concepts in Marketing — 9, “Pricing the product”Chapter 10, “Channel concepts, distributing the product”