University of Maryland Global Wk 6 Communicating Pricing to Patients Discussion
Week 6 Discussion – Responsibility
Who’s responsibility is it to communicate pricing to patients (hospitals, government, insurance companies, physicians, others)?
Read: Play Week 6 Overview PowerPointALEXANDER, SHERI. “Next Steps And New Tools: Transparency And Reference-Based Pricing.” Employee Benefit Plan Review 68.5 (2013): 20-21. in Course Resources>eReserves Lambert Paul. Haggard, Mary, “Develop your distribution strategy”, Managed Healthcare Executive. May 15, 2013. Available online at: https://www.managedhealthcareexecutive.com/exclusives/develop-your-distribution-strategy Online Text: Core Concepts in Marketing — https://web.archive.org/web/20170829021853/https://www.saylor.org/site/wp-content/uploads/2012/11/Core-Concepts-of-Marketing.pdfChapter 9, “Pricing the product”Chapter 10, “Channel concepts, distributing the product”