What developments in healthcare have encouraged the use of more direct marketing techniques? 

What developments in healthcare have encouraged the use of more direct marketing techniques?

References

• Thomas, R. K. (2015). Marketing health services (3rd ed.). Health Administration Press.After clicking the link above, click on chapter 10 and chapter 11 to read them.
• Genchev, E. & Todorova, G. (2017). Sales promotion activities: Effective tool of marketing communication mix. Trakia Journal Of Sciences, 15(Supp1), 181-185. doi:10.15547/tjs.2017.s.01.033
• Silvia, M., & Veronica, P. (2017). Few Marketing Tools to Communicate and Promote the Vaccination Campaigns. Ovidius University Annals, Series Economic Sciences, 17(1), 330-335.

 

In two diferent paragraph give your personal opinion to  Felita Daniel-sacagiu and  Marivette Bedoya