Why don’t gas stations offer Black Friday sale? Do you know other American retailers where Black Friday is an unheard of event?

The Black Friday (day after Thanksgiving holiday) sale is a popular event in American retailing. Alsmost all retailers will participate with a wide range of sale promotion that would point to their loss leader pricing and high/low pricing strategy.

There are exceptions, though. For example, I have not seen any gas stations offering a cent discount on Black Friday. Why don’t gas stations offer Black Friday sale? Do you know other American retailers where Black Friday is an unheard of event?

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