you are required to work in groups to create a Digital Marketing (DM) output.

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Digital Marketing

In this assignment, you are required to work in groups to create a Digital Marketing (DM) output. This output could be a digital product or a digital service or a digital campaign (for social or commercial product / service) or a digital distribution system. You must use publicly available free (open source) technology resources (e.g., Wix.com, Weebly.com, etc.).

Created output is our own brand name called SkinHack

SkinHack focuses on sustainability, uses of natural/harmless materials and is a brand that offers only customized serum for its customers (Based on customer’s facial problem)

This brand in ongoing fully online

Direct Competitors – 1. SkinInc

2. Clinique

Indirect Competitors – 1. The Ordinary
2. Eucerin

Requirement: (1000 words all together)

1. Swot Analysis (Table format)

2. Content Strategy

3. Marketing Mix (4pcs)

Required APA referencing