Advantages of Becoming a Sonic Franchisee Case Study

Case 5: Sonic is a successful franchise that offers an old-fashioned drive-in experience.

What is Sonic’s competitive advantage over other fast-food franchises?

What are the advantages of becoming a Sonic franchisee?

• What are the disadvantages of buying into the sonic franchise?
• You are an executive involved with Sonic’s franchise operations. Sonic franchisees have become increasingly popular. On the other hand, you have heard about some notable cases of misconduct at a few franchisees. You think making the franchise requirements more stringent and/or increasing the initial investment will help the company maintain additional control over its franchise operations and increase profit. Develop a list of requirements for opening up a new Sonic franchise that will be distributed to new entrepreneurs wanting to open up their own. 

Textbook: Ferrell, O., Hirt, G., & Ferrell, L. (2015). Business in a Changing World (10th ed.). New York: NY: McGraw-Hill Education.