argued that human beings desire and reward firms that deliver “variety in mere nothings…” Pick a product or service of interest to you, and identify and explain at least 5 ways the firm develops and accentuates “…mere nothings” (i.e. differentiation). In explaining how they differentiate, be sure to describe how at least one competing product is indeed different.
argued that human beings desire and reward firms that deliver “variety in mere nothings…” Pick a product or service of interest to you, and identify and explain at least 5 ways the firm develops and accentuates “…mere nothings” (i.e. differentiation). In explaining how they differentiate, be sure to describe how at least one competing product is indeed different.
