ASU CULT Pitching Strategy Discussion

I’m working on a management question and need the explanation and answer to help me learn.

1. What does the acronym CULT stand for?

2. When pitching, after introducing yourself, what is the first thing you will be speaking about?

3. What are some characteristics of the CULT, there are several, name at least three (3)?

4. Illustrate the Chronology of Customers.

5. What is your go-to-market strategy if you’re launching a new product/service?