Question I: Choose a product that you would like to introduce in the market. Create a profile of your target market and to discuss the reasons for choosing this market.
This activity/assignment will help students understand concept of positioning and its importance
Question II: Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the lo-lo-lo-lo or hi-hi-hi-hi cells)?