Watch the two videos in this week’s materials about Coca-Colaâ€™s marketing strategies. Then respond to the prompts below:
- In what way does Coca-Cola use storytelling in its branding and marketing?
- The video narrator says Coca-Cola strives â€œto associate the brand with a good feeling.” How do they achieve this?
- Pick two of Kotlerâ€™s â€œhuman qualities or attributesâ€ listed in this weekâ€™s introduction. Select two Coca-Cola ads and describe how they use these attributes to connect with customers.
- Kotler et al., Chapter 8: Human Centric Marketing for Brand Attraction