Case Study Questions
- How strong are the competitive forces confronting lululemon in the market for performance-based yoga and fitness apparel? Prepare a five-forces analysis to support your answer.
- What does your strategic group map of the performance sports apparel industry look like? Is lululemon well positioned? Why or why not?
- What do you see as the key success factors in the market for performance-based yoga and fitness apparel?
- What does a SWOT analysis reveal about the overall attractiveness of lululemon’s situation?
- What are the primary components of lululemon’s value chain?
- What are the key elements of lululemon’s strategy going into 2017?
- Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that lululemon is employing?