How would you approach a discussion with a parent who is conflicted about immunizing a child? What are some barriers to effective communication in this scenario?

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Childhood vaccination is one of the most effective scientific and public health successes in recent history. Yet, there are many parents who are choosing not to vaccinate their children. How would you approach a discussion with a parent who is conflicted about immunizing a child? What are some barriers to effective communication in this scenario? What characteristics of effective patient-provider communication would you apply? What is the key message you would convey to this parent?

Please answer with a minimum of 300 words or more. Please cite any and all references used