ISM 3022 MDC Personalizing Services Via Big Data Case Study

I need help with a Management question. All explanations and answers will be used to help me learn.

Read Case Study 3-2: Big Data Analytics Helps Spotify Dominate Music Streaming Worldwide

What other services are you aware of that provide personalized content? Is it ok for companies to know more about you and your preferences? Explain why or why not. 

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