Limestone College Interstate Bakeries Case Study Memorandum

Welcome to the world of Twinkies and Hostess Cupcakes. The case examines a pivotal time in the maker of Twinkies and Wonderbread. Unfortunately, the firm is facing a crisis. To understand this crisis you will need to use the models for the internal analysis, external analysis, business and corporate level strategies to determine the firm’s SWOT and recommend a course of action. This case does NOT require any outside research instead you need to look at the case document, the financial exhibits and attachments. The assignment needs you to dig deep into the case material and apply what you have learned in the course and your prior classes.