MGMT 201 ERAU Management Apple Inc Company Vision and Mission Essay

I’m working on a management project and need support to help me learn.

Research and find an existing company you believe would benefit from expanding either its product line or services. You want to ensure you select a company that you can retrieve the information you need, such as an organization chart, mission, vision, descriptions of products or services, and financial reports (balance sheet and income statement). 

Write an essay, in your own words on the company you selected. Respond to the following prompts in your essay: 

Your selected company name (include link(s) to the company, and its annual report to investors for public corporations) and describe the history of the company and include its mission and vision statement.

Describe your potential idea (you want an idea that you can present and persuade to your boss and senior leadership). You don’t need all the logistics yet, just outline your idea.