Read the assigned chapters for Module 4 (Chapters 5 and 6) . Review carefully concepts related to Positioning a company within its industry.
Focus on the Apple Corporation, find at least two articles or publications from a Library database that defines or explains the importance of positioning a company within its industry. Identify and assess the ways that your company incorporates positioning in achieving strategic objectives. Emphasize the challenges, best practices, and applications for the Apple Corporation through the research done on the Apple Corporation.
Please use APA guidelines for formatting your paper and citing your research sources. Please note that assignment requires your analysis of the research and information you gathered about the Apple Corporation. As such, most of your paper should be written in your own words.