PART1- Due Thursday
Respond to the following in a minimum of 175 words:
Post a survey that you find on the internet. Try to find one that is relatively brief- 10 questions or less. Refer to the table presented on page 127 of Methods in Behavioral Research (2009) to help you evaluate your survey on the following points:
- negative wording
- complexity (note: good questions are simple and straightforward)
- grammatically incorrect
After evaluating your survey, discuss the importance of writing good survey questions. How can poorly-written questions yield biased results?
Week Three Homework Exercise
Answer the following questions covering material from Ch. 6 & 7 of Methods in Behavioral Research:
1. What is reactivity? Explain how reactivity impacts measurement.
2. What are the key features of an experimental design, or ‘true experiment’? How does this compare to case studies?
3. What is survey research and when is it most useful?
4. What issues should be considered when constructing surveys? What are the implications of double-barreled, loaded, and negative questions?
5. What are some survey administration methods? When are each of these methods most appropriate?
6. Define interview bias and provide an example.
7. What is the difference between probability and non-probability sampling techniques?
8. A researcher attends an art reception in a major metropolitan city. She decides to approach people over the age of 50 and ask them to fill out a brief survey about purchasing artwork. Is this a probability or a non-probability sampling technique? What type of sampling procedure is this—simple random, stratified random, cluster, haphazard, purposive, or quota?
9. What is the relationship between sample size and survey results? What are some techniques to evaluate potential sampling bias?
CHAPTER 6 & 7