Southern New Hampshire University Case Management Paper

Overview: For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you have
been developing throughout your MBA coursework.
In Milestone Six, you will submit an audiovisual presentation (such as a webcam presentation or PowerPoint with audio) designed to pitch your concept to
potential financial backers or senior executives. Your presentation should highlight the key elements of your business concept and implementation plan that are
most likely to convince your audience to support the idea moving forward. Remember that while your audience wants to know you have thoroughly researched
and planned out your idea, including implementation, they do not want a verbatim or lengthy repetition of the information in the business implementation plan
when you pitch the idea. Instead, you should strategically select the information you will present and in how much detail based on your intended audience. You
should bear in mind the key information they will want to know and the types of concerns they are likely to have, and anticipate the types of questions they are
likely to ask.
Also bear in mind that financial or managerial support for a project often has as much to do with the individuals leading the project as with the concept. Backers
need to be convinced of project leaders’ and key staff’s ability to be the face and drivers of the idea, as well as of their honesty and integrity. Since you are
presumably one of the key team members, how you present is just as important as what you present in building audience trust. Be sure to communicate clearly
and professionally throughout.
Note: If you plan to use a presentation software other than PowerPoint, please check in with your instructor to make sure your instructor can access the software
you plan to use.
Critical Elements:
 Highlight the key elements of your business concept and implementation plan that are most likely to convince your audience to support the idea.
 Strategically select the information you will present and the level of detail based on your intended audience.
 Anticipate the key information the audience will want to know, the types of concerns they are likely to have, and the types of questions they are likely to
ask.
 Highlight the project leaders’ and key staff’s ability to be the face and drivers of the idea.
 Your presentation should be clear, professional, and engaging to a diverse business audience.
Rubric
Guidelines for Submission: Your audiovisual presentation should be approximately 30 minutes (or roughly the equivalent of 25 slides) with sufficient audio to
give the audience a clear, but concise, understanding of the concept and its eventual implementation. Cite your sources within the text of your slides and on a
reference slide.
Critical Elements Proficient (100%) Not Proficient (0%) Value
Key Elements Includes the key elements of your business
concept and implementation plan that are
most likely to convince your audience to
support the idea
Does not include the key elements of your
business concept and implementation plan
that are most likely to convince the audience
to support the idea
20
Strategic Selection of
Information and Level of
Detail
Strategically selects the information and level
of detail based on the intended audience
Does not strategically select the information
and level of detail based on the intended
audience
20
Audience Presentation anticipates key information the
audience will want to know, the types of
concerns they are likely to have, and the
types of questions they are likely to ask
Presentation does not anticipate key
information the audience will want to know,
the types of concerns they are likely to have,
and the types of questions they are likely to
ask
15
Project Leaders and Key
Staff
Highlights the project leaders’ and key staff’s
ability to be the face and drivers of the idea
Does not highlight the project leaders’ and
key staff’s ability to be the face and drivers of
the idea
15
Presentation Presentation communicates in a clear,
professional, and engaging manner
Presentation does not communicate in a
clear, professional, and engaging manner
15
Articulation of Response Submission does not have critical errors
related to citations, grammar, spelling,
syntax, or organization that prevent
understanding of ideas
Submission has critical errors related to
citations, grammar, spelling, syntax, or
organization that prevent understanding of
ideas
15
Total 100%