Title: 7Ps of the Marketing mix
Paper type Essay
Paper format Harvard
Course level Master
Subject Area Marketing
# pages 2 ( or 600 words Minimum)
Spacing Double Spacing
# sources 5
I have to write a short essay about 7Ps of the Marketing Mix.
The essay can be about the evolution from the traditional model of the 4 Ps to the model of the 7 Ps.
I appreciate indicating references with the corresponding page number and using some Journals, not just websites.
For example, a reference is:
Rafiq, M., Ahmed, P. K. (1995) ‘Using the 7 Ps as a generic marketing mix: An exploratory survey of UK and European marketing academics’, Marketing Intelligence & Planning, 13(9), pp. 4-15.