When thinking about the history of public relations, determine which development do you think was the most significant. Explain your reasoning.

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“Marketing Mix.” Please respond to the following:

  • When thinking about the history of public relations, determine which development do you think was the most significant. Explain your reasoning.
  • Of all the articles you found on the Web site for the World Advertising Research Centre (WARC) at http://www.warc.com/, determine which was the most applicable.  Explain your rationale.
  • Explain how can this information help you communicate effectively with these professionals.