FILLER TEXTRead Case 6-2 Research Helps Whirlpool Keep Its Cool at Home, Act Local in Emerging Markets
Write a 700- to 1,050-word paper in which you provide detailed answers to the following discussion questions at the end of the case study:
Describe Whirlpool’s global marketing strategy. Does Whirlpool use an extension product strategy or an adaptation product strategy?
What is the primary reason people buy and own major appliances such as a washing machine? Is there a secondary reason as well?
- What are the key lessons to be learned from Whirlpool’s experience in emerging markets?
- Utilize outside source material to support your ideas, and include analytical data specific to this study.
- Cite at least three outside references in addition to your textbook.