COMM 201 Bryant and Stratton College Public Speaking Discussion


The lecture focused on the importance of knowing your audience and adapting your approach to that audience.  This is a skill that businesses use daily in their advertisements; they must be conscious of their audience to sell their product. Spend some time exploring the advertisement choices businesses have used to sell their products. You can use YouTube commercials or images of advertisements.  Select one, and then in your initial post, address the following:

Upload an image of the advertisement or a YouTube link.

Describe the audience the advertisement was meant to appeal to.

Give examples of the advertisement’s visual, written, or verbal indications, which the advertisers used to build that connection or identification with that audience.

Summarize your thoughts on the effectiveness of this approach to reach the intended audience.


Before beginning the drafting process, establishing the purpose and audience for your topic will help you make decisions about the best way to reach your audience. This will also allow you to find the best evidence to support your persuasive point.

  • Use the Persuasive Preparation Worksheet provided to complete this step of the presentation preparation.
  • Once you have completed the Persuasive Prepation Worksheet, submit the worksheet to the course to receive instructor feedback.You can then begin the drafting process.
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