TUI IMC Planning Creative and Persuasive Report

Professional Application

This is the creative week! You will use what you have learned in the last two modules to create an Integrated Marketing Communications Plan for your product/service. In business world, materials like this are presented clients or upper management; be persuasive in your recommendations.

You will report on three communication channels:

Digital Marketing (REQUIRED)

Select two of the following:

Broadcast Advertising (TV, radio)

• Print Advertising

Outdoor/Out-of-Home Advertising

Sales Promotion

• Direct Marketing (traditional)
• Public Relations
• Personal Selling
• Communications Channel 1: Digital Marketing
• Why was it chosen? Explain how it is a good fit for your target market.
• Advantages/drawbacks (research required)
• Detail the media plan: What types of digital marketing will be used? Why?

Communications Channel 2

Why was it chosen? Explain how it is a good fit for your target market.

Advantages/drawbacks (research required)

• Detail the media plan: What aspects of the marketing communications channel will be used? Why?
• Communications Channel 3
• Why was it chosen? Explain how it is a good fit for your target market.

Advantages/drawbacks (research required)

Detail the media plan: What aspects of the marketing communications channel will be used? Why?